Proven, battle-tested coaching.

We’re here to help real estate agents thrive.

To seriously level up, you need battle-tested tools to succeed with the total confidence to use them.

Led by John Wills, an incredibly consistent, top-performing sales agent with over $1B in real estate sales and the founder of his own successful start-up brand, Sales Alpha brings you the proven strategies, principles, tactics, systems, and mindset he used to build a stellar commission-only career.

How Sales Alpha helps you?

From inspirational, targeted group training to personalised one-on-one coaching and mentoring, John’s coalface experience and expertise will help you:

  • Exponentially grow your commission income

  • Build a winning mindset and stay resilient and focused

  • Develop a personal brand that connects and makes life easy.

  • Create a listings / sales / referrals / new-business flywheel

  • Enjoy true success and longevity in this business

  • Protect your health, wealth, and happiness for the long run

“Let my 22 years of experience in a super competitive market guide you to success.”

– John Wills –

Why John Wills?

John’s experience is real. Over 22 years at the real estate coalface in Ponsonby, Herne Bay, Grey Lynn, and surround, authoring a book, founding his own successful real estate brand, he’s seen it all.

He has helped agents break through plateaus, rebuild confidence, and achieve the kind of sky-rocketing success that lasts.

As a former Police officer, personal fitness trainer, Ironman triathlete, and dedicated family man, John is well-rounded and well-equipped to help you thrive.